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Though Google has penalized exact-match domains (those where the target keyword is in the URL), that penalty is generally for spammy sites with skinny content. Today, you'll be able to see that the sites that perform best in Google SERPs take their content optimizations and digital marketing efforts significantly. One usually-talked about best follow for SEO is to make use of a test PPC marketing campaign to "get some preliminary data" about a query area, and other people steadily make reference to the fact that you will get helpful insights for your organic optimization efforts by taking a look at pay-per-click information. Data Limitations: While complete, some data will not be as intensive as that supplied by prime-tier tools like SEMrush or Ahrefs. Long-tail keywords can help you personalize your content material too, enabling you to focus on related descriptive phrases like location, gender, age group, etc. This can provide help to diversify your content material and help totally different goals for varied teams within your audience.

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